A letter from the woman behind Bleu
Dear reader,
You’ve been walking with Bleu — quietly, slowly, soulfully.
You’ve read her whispers. Sat with her softness.
Maybe, without knowing, you’ve also wondered…
Who is she?
Today, I want to tell you.
Not with a résumé. Not with credentials.
But with a breath.
I write under the name Rowen Aster.
Not because I’m hiding.
But because I needed a name I didn’t have to shrink inside of.
Rowen is the voice I found
after years of code-switching, calendar-managing, brand-building,
and still feeling invisible in rooms I made shine.
She is the part of me that didn’t wait for a weekend to rest.
She is the softness I wasn’t allowed to lead with at work.
She is the me I had to remember, not invent.
Rowen is my soul’s pen name.
A container I can cry inside.
A mirror I built from scratch.
She is not fiction.
She is not strategy.
She is sanctuary.
And maybe you’ve needed a name like that, too.
A way to speak truth that doesn’t get filtered by fear or formatting.
So here I am.
Still me.
Still tall in every room.
Still learning how to be seen on my own terms.
Just… freer.
Signed with softness,
Bleu — through Rowen Aster
BleuPrint Diaries 
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