Author: Rowen Aster
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Bleuprint in the Making
Entry 001: The Question That Keeps Returning Somewhere between the paycheck and the panic attacks,I started asking: What is all this performing costing me? Not just in hours.In wholeness. Bleuprint, unfinished:Maybe success doesn’t have to look like applause.Maybe it can look like sleep. Like joy. Like presence. 🖋 Question?:What part of you is tired of…
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Bleu in the Breakroom
Volume 001: The Day I Didn’t Want to Be Ambitious I closed the tab that said “10 Ways to Scale Your Personal Brand.”Not because I disagreed.Because I didn’t care. Today, I didn’t want to be impressive.I didn’t want to scale.I wanted to soften. I wanted to sit in the bathroom stall for five minutes and…
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The Call
Come in.Wipe your feet on the myths they gave you.Take off your titles.Breathe deeper than your ambition. You do not need to be more.You do not need to brand your becoming.You are not behind.You are not broken. You are simply remembering. This is not a blog.This is a soft place to fall apart,and fall together…
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I’m Not a Brand. I’m Becoming.
There’s a lot of polished gold on the internet.People with “7-figure brands” and matching morning routines to prove it.The Pinterest-perfect desk. The soft launch. The hard hustle, hidden. But what if I told you…I’m still building. Not from scratch — from experience.But even experience has its cracks. I’ve had the title. I’ve had the corner…

