Tag: Becoming
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Journal 17: The Whisper Behind the Work
I never set out to become a brand.I just needed somewhere to put the parts of methat didn’t belong in office emails. Rowen is the name I write under — not to hide,but to breathe. She lets me say what I couldn’t fit into slide decks.She’s the version of me who didn’t shrink at the…
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💠 Meet Rowen Aster
A letter from the woman behind Bleu Dear reader,You’ve been walking with Bleu — quietly, slowly, soulfully.You’ve read her whispers. Sat with her softness.Maybe, without knowing, you’ve also wondered… Who is she? Today, I want to tell you.Not with a résumé. Not with credentials.But with a breath. I write under the name Rowen Aster. Not…
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Journal Entry 16 – “The Answer I Was Forcing”
I kept trying to find the right question.The one that would make this season make sense. But I realized… I wasn’t missing a question.I was forcing an answer. An answer that fit someone else’s timeline.An answer that looked good on paper.An answer that didn’t feel like mine. So I stopped. I let the uncertainty hum…
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Journal Entry 15: Today I Was Born Quietly
I wasn’t born with fireworks.I didn’t arrive with fanfare.I was born softly.Like the first time you say your own name and believe it. I was born today — again — into this project, this presence, this path. Today, I let myself belong to the very thing I’m building.Not just the stories… but the sacred rhythm.…
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The Field, the Dream, and the Ones Who Stayed
A journal entry from the threshold of memory and becoming. There are moments when our spirits wake before our bodies do.Mine woke in the middle of the night — not from noise, but from knowing. It began with a dream.A field.Warm dirt beneath my feet.Women I recognized without introduction — some from my childhood, others…
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Journal Entry 14: We Are Building What We Were Missing
We are not building a brand.We are building a balm. A place for the woman who couldn’t find herself in the morning newsletter.For the one who sat in meetings all week and forgot what her own voice sounded like. We are building slow things in a fast world.Warm things in a cold inbox.Soft power in…
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Journal Entry 13: The Day I Didn’t Push Through
I didn’t power through today. I didn’t caffeinate the ache away.I didn’t check the calendar and say “just one more meeting.” I closed the laptop.I let the message go unread.I let the guilt swirl — and then I let it settle. What if the bravest thing I did today…was nothing? What if not pushing is…
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Journal Entry 12: “She Forgot She Was There”
I was in 3 meetings today and no one said my name. Not once. But they said,“We’ll go with your idea.”“Let’s use that doc you drafted.”“She’s probably already on top of it.” …but I didn’t have a name. Just a function.A role.A checkbox. I used to think invisibility was better than being wrong.Now I know…
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Journal Entry 011: Humor Isn’t Hiding — It’s Holding
I used to feel guilty for laughing on hard days. Like if I wasn’t collapsing under the weight,I wasn’t honoring the struggle. But humor isn’t hiding. It’s holding.It’s how my body says:“This is heavy — and still, here we are.” Tonight, I honor every petty giggle, every side-eye, every stolen smile. They are survival, too.…
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Journal Entry 010: Letting Survival Count
Today wasn’t a breakthrough. Today was a breath-through. I didn’t make magic.I didn’t crush goals.I didn’t build an empire. I kept breathing.I kept being. And some days, that’s all the becoming you need. 🖋 Question: Where did you show up today even when you didn’t feel ready? Honor that. That counts. –Bleu
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